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12 Categories of Websites You Can Create with WordPress

Disclaimer: This post contains affiliate/referral links which means if you click one and subsequently make a purchase I get to pay my bills on time. Seriously though, we only mention products and services we use on a daily basis and feel could be a potential good fit for you as well.

Most business owners do not realize the flexibility of using WordPress to create your small business website. Fully custom developed websites are costly, and although hiring a WordPress web designer or developer can costs thousands as well, it is a platform you can learn to utilize even if you have no I.T. background.

Plus there are so many web designers and developers available with extensive WordPress experience you can find one that fits your needs and budget easily.

But you may be wondering if your business or business idea can be expressed through a WordPress website.

The short answer is yes...

Here are 12 different types of websites you can create using the WordPress platform. Draw inspiration from them and afterward go launch your own damn website!


At its core, WordPress is a blogging platform. To label it just for bloggers would be doing it a huge disservice though.

If you have ever thought about writing on various topics you enjoy then a blog is the ideal way to do that.

Technically what you are reading right now is a blog post or article. This website as a whole is much more than just a blog - the blog is one component - but blogging itself is a great business idea and WordPress is perfect for it.

News/Magazine Style

Maybe you want to start a news based website around a topic you follow or are passionate about. These websites have a layout you would easily recognize.

There are plenty of WordPress themes all designed to be magazine style so achieving the look and feel of big time website is something you can replicate.

Business website

I know that term seems generic because you can start a business with a blog or even make money from a magazine style website but I am referring more to service based businesses or brick and mortar businesses.

If you have a physical storefront or location you need a website to display what products or services you offer.

This is a great way for potential customers to learn about you and your business without visiting you in person just yet.

Just as there are specific themes for blogs or magazines, you can find ones geared towards putting your business in the best light possible.


Selling products online is an ideal way to reduce your business costs. You don’t need to pay rent for a physical storefront, you probably don’t need as many staff members, and you open yourself to obtaining customers from around the world if you choose.

One of the most popular WordPress suite of products for e-commerce businesses is WooCommerce. You can actually still use Thrive Themes and their plugins along with WooCommerce to make a very powerful online e-commerce store like these showcase sites.

Yes, there are alternatives to using WordPress for e-commerce, such as Shopify. So you will want to explore the best option for your situation.


If you ever wanted to build the next Yelp but didn’t because you thought it would be too difficult or costly, guess again...

There is one theme specifically I discovered - GeoDirectory - that allows you to do just that and soon I will be giving you a behind the scenes look at a directory I am putting together.

Curious how robust a WordPress directory theme can be? Check out GeoDirectory's version of Yelp! called Whoop!

Not too shabby...​​

It doesn’t have to be as complex as Yelp but just think of any topic or niche that may benefit from a directory style website and it can be made with WordPress.

Online Community - Membership Website

Now I am not talking about building the next Facebook or Instagram but you can build a thriving online community style website with WordPress.

With the right membership plugin like MemberPress and a forum plugin like BuddyPress, you can have your own community discussion outside of the public eye.

You can set it up and offer free access to “member’s only” content, charge monthly fees, or setup online courses to monetize your expertise.

If you want to learn the in's and out's of running a membership website then I would give The Membership Guys a visit. Their blog and podcast offer up plenty of free advice or you could take it a step further and join their own membership website - Membership Academy. ​

I will say there are other platforms that make selling online courses easier, such as Teachable, but if you want complete control over the look and feel, along with other aspects, using the right WordPress themes and plugins can make it possible.

Portfolio Website

Do you have a body of work you would like to put on display? Then a portfolio style WordPress website is right up your alley.

Again, it all falls back on the theme you choose but putting your work in front of your website visitors is a doable task.

Elegant Themes even has a free layout pack to use with their Divi theme that takes much of the design guesswork out of the equation for you.

Niche Affiliate Website

Don’t have a product or service to sell but still want to make money with a website? Then maybe a niche affiliate website is your answer.

It is safe to say there are plenty of products for sale around just about any niche topic you can think of. Many offer affiliate commissions or referral fees if you send customers their way.

There are plenty of review websites out there that are built around someone's passion or expertise like Camera Labs, that derive part of their income from affiliate commissions.

Pair your new website with a YouTube channel and you can increase your chances of getting targeted traffic to your affiliate offers.

You still have to put in the work but the possibilities are endless.

Non-profit Website

Believe or not you can build a website for your non-profit with WordPress.

There are plenty of plugins and third-party tools to allow your website visitors to leave donations, view your upcoming events, or sign-up to learn more about your organization.

This is a great way to connect with donors and potential donors by sharing stories about what your non-profit does and the positive impact it has.

Podcast Website

Podcasts are extremely popular and for good reason...

So it just makes sense to have a website for your podcast. You may be thinking “But people find my podcast through iTunes, why do I need a website?”

Having a website to go along with your podcast makes it easy to direct your listeners to any offers you may have and it gives you extra real estate to pitch to potential sponsors.

Also, you could have your podcast episodes transcribed and that text added to your website increases the chances people would find you through traditional web searches.

There are WordPress plugins that allow visitors the option to listen to your podcast straight from your website as well.

If you have been thinking of starting a podcast then I would recommend​ checking out Pat Flynn's tutorial. It is probably the most comprehensive free podcasting resource out there.

Photography Website

If you are a photographer, having a website to show off your work, sell it, or book clients is critical. Although I am a huge Thrive Themes fan, you should take a look at Elegant Themes Divi theme to use for your photography business.

In fact here are 16 examples of photography websites built with Divi.

Also make sure you aren't making any of these mistakes with your WordPress photography website​.

Fitness Website

I used to be an endurance sports coach and have many friends that are personal trainers. A WordPress fitness website is the ideal way to take your knowledge out of the gym to reach a wider audience.

Since there are numerous ways to add instructional videos or even blog about your fitness expertise with a WordPress website, using this platform just makes sense.

Even if you have no intentions of becoming an online personal trainer, having a website for your local gym, local running group, or cross fit box is an essential business tool that can be built with WordPress.

Hopefully, by now, you see the vast array of businesses and websites that can be created using WordPress.

Take some inspiration from what you have found here to start creating your own damn website and I can’t wait to see it! If you need a little help learning how to launch your own damn website just click below...

Did I miss any business types that you were hoping to find listed here? Let me know in the comments...

About the Author Andrew

Hi, I'm Andrew, your Flight Director at Launch Your Damn Website and I appreciate you stopping by! Just like you, I have no formal IT or technical background but 6 years ago I discovered WordPress and have not looked back. Before that I was an endurance sports coach for over a decade and planned adaptive cycling events/programs around the world. So if I can tackle this then I have plenty of confidence you can too. I look forward to having you on board for what will no doubt be an amazing journey!